Super SEO
by Dwight Maskew, carbonBased Media
A good starting point is verifying that you have a a standards-compliant Web site that is search engine optimized (SEO). This makes is easy for search engines to crawl and index your Web site pages. Web standards are simply best practices to follow when creating a Web site, and ensure that your site will be easy to maintain in the future. It also makes updating more efficient. Optimize your site by creating content that sends a consistent message about who you are and what services you provide.
Content is the most important part of your Web site. Search engines sort their results by content relevancy, so you want your site to be a relevant authority for your speaking topics. Many speakers write articles, so it’s important to create a clear, concise list of 15 to 20 keywords or key phrases and use them consistently throughout your pages and articles to increase your topic relevancy.
When the search engines see that most of your pages relate to a series of specific topics, they will begin to recognize your site as an authority in those areas. The best advice comes from an expert, right? (ed: Be an expert!) Having links to your site from other Web sites in the same topic categories also increases the significance of your content. Trade links with other speakers who focus on a variety of topics and everyone will benefit from the exchange.
When visitors come to your site, you want them to stay (ed: as long as possible). Keep your site fresh by offering some tasty media snacks on a regular basis. Entertaining and informative blog posts, tutorials, downloads and podcasts will increase your traffic. Images from a recent conference and video will also attract and keep visitors.
Humorous and instructional videos are very popular right now, and leveraging free video hosting sites like YouTube.com or Blip.tv will keep your marketing costs down. Utilizing social networks like Facebook, LinkedIn and Twitter also help create a network of contacts that can spread the word.
Dwight Maskew is owner of carbonBased Media, which builds Web sites that highlight the important parts of your company’s services. For more information, visit www.carbonbasedlife.com
Read the original article in NSA’s Speaker Magazine for October 2009, Fresh Insights on Web Site Design, page 33. 2 other web developers also offered great information on web site design. Check it out!
Favicon and iPhone Dock Icon
Website Favicon and iPhone Dock Icon
When completely branding a website with flashy graphics, don’t overlook the favicon and iPhone dock icons.
Favicons are super quick and easy to generate online using the favicon.ico generator. FTP into your website and save the created file on your web server.
You can also display a custom iPhone icon that displays if your website is saved as a bookmark to the dock (home screen). Create a 57px by 57px image and save it in the root of your web directory as “apple-touch-icon.png”. Mobile Safari looks for that file and if it exists, will use it by default. I prefer to be more explicit and define it with a LINK element along with the favicon.
Here’s how mine looks on my iPhone dock. Not bad.
Now for the code. Add these two LINK elements to the head of your document:
<link rel="shortcut icon" href="relative/path/to/favicon.ico" />
<link rel="apple-touch-icon" href="relative/path/to/apple-touch-icon.png" />
This is a really simple way to add some nice detail to your branding efforts.
Prevent Image Hotlinking
Append “No Hotlinking” Code to the.htaccess File
Protect your bandwidth whenever possible. By adding a few lines of code to your root level .htaccess file you can prevent external websites from directly loading your images, audio, and video files.
Add the following code to your .htaccess file:
RewriteEngine on
RewriteCond %{HTTP_REFERER} ^$
RewriteCond %{HTTP_REFERER} ^http://www.?your-domain.com/.$ [NC]
RewriteRule \.gif|jpe?g|png|mov|avi|wmv|mpe?g$ - [F]
Super Silo Flyer Designs
Inspiring flyer designs from Dutch graphic designer, Super Silo.
See the backs of these flyers along with many more designs or visit the portfolio of the artist.
[ abduzeedo ]
DJ Obama Shirt
Obama – That’s My DJ!
Show your excitement for the coming changes with President Obama! Proud of our country for finally bucking the trend of old guys in office who seem to kinda mess things up? Rock this shirt and keep people psyched about the future. Getcha sum
[ etsy ]

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